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HamDast; The 5th Color+Leonardo Sonnoli
April 16-21, 2005; Morteza Momayez Gallery, Iranian Artist's Forum, Tehran

HamDast, a poster exhibition of the 5th Color will be held in Morteza Momayez Gallery of Iranian Artists' Forum in Tehran.
In addition to the 5th Color's graphic designers, Leonardo Sonnoli, Italian graphic designer will present his posters. This is a good opportunity in order to get to know Sonnoli and his opinions in poster design.

This event is sponsored by Institute for Promotion of Visual Arts and Yassavoli Publication. An English/Persian catalogue containing works presented in the exhibition will be printed and is available at the opening. Exhibition will be open on Saturday 16 April from 17:00 to 21:00.


From left to right and back; Leonardo Sonnoli's lecture
Faculty of Fine Art, University of Tehran
April 17, 2005

Leonardo Sonnoli made a lecture with the title "From left to right and back", according to invitation of the 5th Color with association of Visual Communication Department, Faculty of Fine Art.
His lecture presented the cultural roots therefore the history. It also represented the writing system therefore the letters. The topic is the history and the letters as method to design and presented in five chapter as follows:
- Esprit de Geometrie: The geometric approach and the sans serif types
- Backgrounds advantage: The importance of the 20th century art revolution
- God save the types: The importance to know the own origin
- Typo-Idea: Unreadable, three-dimension experimental
- Letters to the sender: quotations, tributes and copies
"It is not interesting my work but the method I followed. Even if our two cultures are deeply different the approach could be the same.
To go safely ahead it is necessary to look at our past to start an evolution of it, instead than a revolution. There is no tree growing without deep roots."
Leonardo Sonnoli showed his roots and source of inspiration.

Leonardo Sonnoli was born in Trieste, 1962.
In 2002, along with Paolo Tassinari and Pierpaolo Vetta he founded CODEsign. He is involved with the visual identity of private and public companies, with the communication of cultural events, signal systems and publishing projects. His posters are held in major international public collections and his works published in international reviews like Area, Black and White, La grafica in Italia. Since 2000 is a member of the Alliance Graphique Internationale, being elected as its Italy President (2003). He is teaching at the Faculty of Design and Arts of the Iuav University of Venice, living and working between Rimini and Trieste.
leonardosonnoli@libero.it 

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